Etch Software: a trustworthy, talented, insightful web development shop


Led by experienced professionals who embrace accountability, reachability and quality assurance


Developing sites and strategy since the beginning of websites, our whole professional lives


More than fulfillment- considerations, ideas and measurable strategy success

What We Can Do for You


I want to create a new site

We make recommendations for your new online presence on what you need, not what we're used to. We are WordPress experts, but our experience and knowledge extends to Drupal, SquareSpace, e-commerce solutions such as WooCommerce, WP e-Commerce and Magneto, Shopify and MagentoGo . We use painless exercises to uncover what content should be on your site and where. We identify the appropriate design for your brand, a design that props up your content, rather than overwhelm it. What you NEED is important; we won't oversell you technology, finding appropriate technology and scale to make your site manageable, affordable and scalable.

I want to make my site better

Sites need routine overhauls every few years to meet new standards. If your site is hard to use, we can reengineer or refine the dashboard. We can create processes, training and documentation to alleviate problems in your workflow.

If your site isn't connecting with your users resulting in high bounce rates or poor turnkey, we can retool the sitemap and information architecture, creating funnels for each of your target demographics and offering you a way to test, measure and refine those paths.

If there is a technological deficit on your site, whether it lacks responsiveness/mobile, or contains a security risk, outdated code, needs a new functionality or has outgrown its server- we can address all your needs.

I want to improve my SEO

Etch's process is simple: we begin with an SEO audit (starting at $1500), to give you a detailed report on every single aspect of how your current SEO is performing so you'll know where to focus, along with a list of recommendations. You then have a scope of work to take to any firm you'd like for a quote that will accurately reflect your needs.

If you'd like Etch to complete the work, we'll work to get your site in the right position using whitehat, industry standard methods, reporting improving metrics. We'll work with you to create sustainable processes for ongoing improvement of SEO, while remaining a resource.

I want to improve my site's success

We clarify your site's messaging, rearranging information or rewording for higher success. We rework design to better fit your user base and make correct any technology interfering with your success, adding beneficial services like microformatting and SEO.

Allow Etch to conduct an audit (beginning at $1500), offering you an overview of how your design, messaging and funnels can be improved. You then have a scope of work to take to any firm you'd like for a quote that will accurately reflect your needs. If you choose to continue working with Etch to complete the work, we'll work to create a reasonable scope of work and improve your site's effectiveness through planning, testing and measurement.

I want ongoing support for my site

Websites are no longer "set it and forget it". As living, breathing entities their success depends on a consistent diet of new content. As live organisms, they are affected by always emerging security risks, scaling issues, malware exploits, funky and changing Javascript and deprecating code.

We offer monthly on-call support based on your needs, ensuring we are always on your team as well as hourly help, as available and needed.

Our agency wants reliable contractors on our team

Etch enjoys an ongoing relationship with some of the country’s most renowned agencies as their trusted subcontractors. We are proud to support the projects of the worlds most recognizable brands alongside small shops who need additional fulfillment.

Our reasonable prices make Etch ideal, but it's our work habits, communication and delivery that keep our friends at agencies happy and recurring.

With such a premium on development talent in the current market, agencies find it reassuring to work with contractors without any risk of turnover, who are invested in their own firm.

Who Thinks You Should Trust Us?


Etch Software is web development of the highest order. They are trusted collaborators that have a deep understanding of the complex interplay between site development, SEO and analytics and I highly recommend them for their advanced expertise with Wordpress in enterprise settings.TBWAChiatDay —Chris King, Associate Director SEO
Etch has a rare combination of high-tech and high-level thinking. I have sought out their expertise on a number of projects because they care immensely, ask the right questions at the start, and leave no detail to chance. When Etch is leading a project, I have every confidence that it will exceed the client's expectations. They also bring ample portions of likability and integrity to the table.Saatchi & Saatchi —Rob Tucker, Digital Media Director
Etch’s value in logically solving digital puzzles resides in more than their ample technical and design prowess; those skills, in combination with her ability to balance both small and large picture goals has put them securely in the “who to call” section of my online Rolodex. Amanda's direct and plain dealer style of conveying these pieces of the puzzle is what keeps them there.International Fund for Animal Welfare —J.C. Bouvier, Managing Editor
The good people at Etch are the most detail oriented developers I've ever worked with. When it comes to Q/A the team at Etch Software has learned to sweat the small stuff and that makes all the difference.TBWAChiatDay —Eric Kopicki, Art Director
Etch has an incredibly strong grasp of technology and, even more rare, has a demonstrated capacity to consistently deliver solutions. I have worked with them on numerous occasion, both at Team One and after, and look forward to the opportunity to work with them again.Team One, for Lexus —Muneeb Bokhari, Sr Creative Technologist
I love working with Amanda. She is extremely smart and creative, but perhaps best of all she is easy to work with. I've worked with a lot of developers and designers over the years and none has impressed me as much as Amanda. Her grasp of the latest industry trends is amazing and nobody works faster. During our project she was always one step ahead of me, instinctively knowing just what I wanted. She's one of the best!American Heart Association —Len Gutman, Director of Philanthropy

What Will It Cost?


Being Honest About Pricing

To respect our time & yours, we are transparent about our rates. When freedom to do so allows, we pursue faster (less expensive) ways to reach your goals.

We create affordable, sustainable support for the projects we build and offer fix-it services for the projects we didn't. Strategy analysis and long-term maintenance start at $2k per-month.

How Do You Work?


Maintainability and sustainability of your web presence are vital, so we bend and twist Content Management Systems like WordPress to fit your work processes. We create usable training and documentation, like video tutorials of your properties to rely on.

We're highly focused on needs above wants- we craft a viable path to reach your users, your goals. We create reasonable timelines, while understanding that occasionally jobs are sudden and necessary.

We use easy tools to keep in touch and keep all information in one place without burdening you learning a new system.

We are almost always available for questions, strategy, or reassurance via text, email or Google Hangout.

We are lauded for our attention to details and quality assurance. There is no "almost done" or halfway, we ensure jobs are delivered as promised.

How Do I Get In Touch?


We know, you don't want to fill out a contact form (Unless you do, in which case, fill out the form below & we'll be in touch).

You want to have a conversation with a human being who knows what they're talking about. Call, and you'll reach one. When we are rarely unavailable, we'll get back to you in a refreshingly quick manner: 310-625-4702

Name *:

How would you prefer we contact you? *:




Detailed Message:

About Etch


Mike Bijon

Mike Bijon Principal and Lead Developer

Mike brings together learning and experience from a life lived in technical fields. An engineering and mathematics grad of Northwestern, he has an uncanny ability…


We really are in Portland. And it’s really *that* great.